In recent times, ‘Connected TV Advertising" or "CTV Advertising on LinkedIn has gained significant popularity. Businesses are now exploring new ways to expand their reach through CTV, and LinkedIn offers a unique opportunity to target professionals on streaming platforms.
With CTV Ads on LinkedIn, advertisers can display ads to their audience on large TV screens through popular streaming platforms, like Netflix, Hulu, and Amazon Prime Video. This is a great way to reach a broader audience while targeting specific professionals, making it an essential tool for businesses.
In this blog, we’ll explain how CTV Ads on LinkedIn work, why they are important, and provide a step-by-step guide to creating them.
What Are CTV Ads on LinkedIn?
CTV Ads on LinkedIn allow advertisers to extend their campaigns to connected TVs. These ads appear on streaming platforms and are targeted based on LinkedIn’s rich user data. Unlike traditional digital ads, CTV ads on LinkedIn offer a more immersive experience by appearing on larger screens and engaging viewers in a more impactful way.
Here are the main benefits of using LinkedIn’s CTV advertising feature:
Targeted Reach: LinkedIn uses its detailed user profiles to deliver ads to specific audiences. Advertisers can target people based on their job titles, industries, skills, and more.
Custom Audiences: Businesses can create custom audiences based on LinkedIn profiles, website visitors, or email lists, ensuring their ads reach the right viewers.
Lookalike Audiences: LinkedIn can help find audiences similar to your existing customers, increasing the chances of reaching people interested in your brand.
Real-time Targeting: Ads are shown to viewers in real-time, making them more relevant and personalized.
Performance Analytics: LinkedIn offers performance data on ad impressions, clicks, and conversions, so you can measure how effective your campaigns are.
High Engagement: TV ads are more immersive and create a stronger visual impact, especially when displayed on large screens. This leads to higher engagement rates and better results for your campaigns.
Enhanced Brand Awareness: By using CTV advertising, you can build your brand’s visibility and credibility among professionals, boosting your business’s reputation.
Steps to Create CTV Ads on LinkedIn
If you’re ready to create LinkedIn CTV ads, follow these steps to get started:
1. Access Campaign Manager
First, log into your LinkedIn account and navigate to Campaign Manager. This is where you’ll set up and manage all your LinkedIn ad campaigns, including CTV ads.
2. Create a New Campaign
Click on the blue "Create" button and choose "Brand Awareness" as your campaign objective. At this time, CTV ads are only available for brand awareness campaigns, making this selection essential for accessing the feature.
3. Enable CTV Ads
To enable CTV ads, look for the "Connected TV only" toggle in the campaign setup. Switch it on, and LinkedIn will automatically choose the video ad format and activate the LinkedIn Audience Network, allowing your ads to display on connected TVs.
4. Define Your Audience
Use LinkedIn's advanced targeting options to specify the audience you want to reach. Note that, for now, LinkedIn CTV ads can only target audiences in the US and Canada, with English as the language setting.
5. Set Your Budget and Schedule
Determine your campaign’s budget and how long you want it to run. Currently, CTV ads only support auto-bidding, so you won’t need to set manual bids. Ensure your budget matches your campaign goals.
6. Create Your Video Ad
Upload the video you want to use for your CTV ad. It’s recommended to use videos that are 15 or 30 seconds long, as these are optimal for TV ad performance. Make sure your video meets LinkedIn’s CTV ad specs for resolution and format.
7. Launch and Monitor Your Campaign
Once your campaign is live, keep a close watch on its performance. Use LinkedIn’s analytics tools to track delivery rates, demographics, and other key performance metrics. Monitoring early can help you identify any issues with your campaign's reach or engagement.
8. Optimize and Refine
Based on the insights from your analytics, adjust your targeting, improve your video creative, or tweak other campaign settings to enhance performance. LinkedIn’s tools allow for continuous optimization to maximize the impact of your CTV ads.
Since LinkedIn CTV is still in a testing phase, stay updated on potential changes and new features that could enhance your ad strategy.
Tips for Success with CTV Ads on LinkedIn
To make the most of your CTV ads on LinkedIn, follow these best practices:
High-Quality Video: Ensure your video content is high-quality and visually appealing. CTV ads appear on larger screens, so the resolution and design matter.
Engage Your Audience: Use a clear and compelling CTA that encourages viewers to take action.
Monitor Performance: Track the performance of your CTV ads using LinkedIn’s analytics tools. This data will help you make informed decisions and improve your campaign over time.
Target Effectively: Use LinkedIn’s powerful targeting options to reach the most relevant professionals for your campaign. Focus on job titles, industries, and interests that align with your brand.
Your Partner for Creating Effective CTV Ads on LinkedIn
If you’re looking to create high-quality CTV ads on LinkedIn, Celestial Fix is the best B2B digital marketing agency in India to help you achieve success. As a top-rated agency, Celestial Fix specializes in creating powerful video campaigns tailored to your business needs. Whether you’re targeting a niche professional audience or launching a broad-reaching campaign, our team of experts will guide you through the process.
We understand the complexities of LinkedIn’s advertising tools and can help you optimize your CTV ads on LinkedIn for the best results. From custom audience targeting to video content creation, Celestial Fix provides end-to-end solutions for your business growth. With our expertise, we ensure that your ads reach the right people at the right time.
Conclusion
CTV ads on LinkedIn are a powerful way to extend your digital marketing reach and engage a broader audience through connected TVs. By targeting professionals on popular streaming platforms, you can increase brand awareness, drive conversions, and create more impactful advertising campaigns.
If you’re ready to elevate your video marketing strategy, partner with Celestial Fix, the leading B2B digital marketing agency in India. Our team of experts will help you create effective CTV ads on LinkedIn that drive real results. Contact us today to start your journey toward successful video marketing!
Reach out to Celestial Fix now to take your video marketing to the next level! Let us help you create highly effective CTV ads on LinkedIn that will grow your business.
Visit Our Website: www.celestialfix.com
Connect with Us: hello@celestialfix.com
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