Shraddha Srivastava
Going Global? Master B2B Success with International Public Relations
In this blog, we'll talk about what international PR is and why it's crucial for B2B success worldwide.
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B2B Marketing Insights
Here are stories, case studies and insights into various B2B Marketing strategies.
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Shraddha Srivastava
Mar 86 min read
Digital Public Relations for Global Reach
In this blog, we will explore the realm of International Digital Public Relations, shedding light on its fundamental principles, strategies
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Shraddha Srivastava
Mar 75 min read
Boost Your Brand with Business Awards!
In this blog, we'll dive into why B2B businesses should aim for those coveted business awards.
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Shraddha Srivastava
Feb 294 min read
Why 90% of ABM Implementations Fail
It's a tough situation many B2B businesses face with Account-Based Marketing (ABM). Let's explore the top 10 reasons why ABM can go wrong
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Shraddha Srivastava
Feb 286 min read
Crafting Your Winning Email Marketing Strategy
In this blog, we'll delve into the world of email marketing strategy for B2B, exploring why some approaches fall short.
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Shraddha Srivastava
Feb 174 min read
Stop Wasting Money On Ineffective marketing tactics
Ineffective marketing is a silent killer of your bottom line. Invest in the right strategies, and watch your B2B engine roar to life!
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Shraddha Srivastava
Feb 166 min read
Third-Party Cookies Phasing Out- Opportunity or Threat for B2B Marketers
Currently, major browsers like Firefox and Safari have already restricted or blocked third-party cookies by default.
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Pankaj Agrawal
Nov 20, 202311 min read
12 Trends to Embrace for B2B Social Media Strategy in 2024
To help you stay ahead of the game, here are 12 pivotal B2B social media trends to incorporate into your approach in 2024.
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Shraddha Srivastava
Nov 16, 20237 min read
Keywords in B2B SEO: from Intent to Impact
We will explore the concept of search intent, its crucial role in B2B marketing, and what is the role of keywords in B2B SEO
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Susan Peters
Oct 28, 20234 min read
Case Study: How Starbucks Leveraged Social Media to Navigate the Great Recession of 2008
This case study explores how Starbucks harnessed the power of social media to Navigate the Great Recession of 2008
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Susan Peters
Oct 26, 20239 min read
Will SEO Survive AI?
The $68 billion SEO industry faces its most profound transformation with the rise of AI.
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Susan Peters
Oct 23, 20233 min read
Top 10 ABM Strategies for the Manufacturing Sector
ABM is a strategic approach that tailors marketing efforts to focus on high-value accounts and decision-makers.
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Susan Peters
Oct 20, 20234 min read
Role of AI in B2B Marketing
AI is no longer an option but a necessity for B2B marketing. It has the power to transform strategies, enhance efficiency and boost ROI.
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Susan Peters
Sep 15, 20233 min read
Will Digital Marketing Be Relevant in 2024
The landscape of B2B marketing is evolving at a rapid pace, and manufacturing companies are not exempt from this transformation. As we...
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Pankaj Agrawal
May 16, 20213 min read
Top 5 reasons to participate in business awards
Most small or midsize companies do not participate in business awards as they do not know about them or do not believe they can also win.
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Pankaj Agrawal
Apr 10, 20213 min read
PR & Marketing agencies help their clients apply for business awards
As a PR and marketing agency, you are well aware that entering business awards can rocket sales and boost awareness.
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Pankaj Agrawal
Feb 26, 20214 min read
Buyer Personas Matter
A B2B buyer persona represents your ideal client decision-maker. It is a semi-fictional representation of your ideal customer!
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Pankaj Agrawal
Feb 22, 20216 min read
B2B Websites need Landing Pages for conversion
Building a website without landing pages is somewhat like going on a blind date and not asking your date's name!
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Pankaj Agrawal
Oct 14, 20205 min read
How to advertise your business for Free, during the COVID-19 pandemic
Let’s face it, all of us are in search of affordable ways to market our business in these difficult times and there’s obviously nothing...
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Pankaj Agrawal
Oct 13, 20202 min read
3 most important deliverables of B2B Digital Marketing
The ultimate B2B digital marketing program must include all three components above.
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